AI Insights · Timothy · January 2023
Top 5 Ultracasual Games in the UK for Q4 2022: Performance Insights
Discover the performance metrics of the top 5 ultracasual games in the UK for Q4 2022, including weekly downloads, revenue, and active users, based on Sensor Tower data.
In the fourth quarter of 2022, the ultracasual gaming scene in the United Kingdom saw significant activity. Here’s a detailed look at the performance of the top 5 ultracasual games on a unified platform, with data provided by Sensor Tower.
Diamond Painting ASMR Coloring from Crazy Labs experienced notable growth in both downloads and revenue. Weekly downloads surged to approximately 8.9K by the end of October, with a peak of around 8.1K in the week of December 19. The game's weekly revenue also climbed steadily, reaching around $738 by the last week of December. Active users followed a similar upward trajectory, peaking at about 14.2K in mid-December.
Draw it from Kwalee Ltd showed a strong performance in Q4. Weekly downloads saw a significant jump, hitting approximately 28.3K by the end of December. Revenue increased consistently, peaking at around $625 in the same period. Active users also rose sharply, reaching about 61.4K in the final week of December.
For Fill The Fridge! by Rollic Games, the quarter was marked by fluctuating metrics. Weekly downloads saw a significant boost, peaking at around 20.9K in the last week of December. Revenue also showed an upward trend, reaching approximately $468 by the end of the quarter. Active users remained relatively stable, fluctuating around 95K towards the end of December.
Pixel Demolish, another title from Rollic Games, had a varied performance. Weekly downloads started strong at around 24.5K in late September but tapered off to approximately 4.4K by the end of December. Revenue showed a similar pattern, peaking at around $601 in late October before stabilizing. Active users saw a decline from about 84.3K in mid-October to around 47.7K by the end of December.
Lastly, Goo: Slime simulator, ASMR from Exomind LTD had more modest figures. Weekly revenue remained relatively stable, hovering around $234 in the last week of December. Active users saw a decline from approximately 400 in late September to around 233 by the end of December.
For more in-depth insights and detailed data on these apps, visit Sensor Tower.
